Types of Communication and Channels
Within the business community, there are many different ways and types of communication used, from face-to-face meetings to written memos, letters, or emails. When communicating, it’s important to use methods and channels befitting the specific situation and goals of the communication. Depending on these factors, different types and channels may be better suited than others. For example, a manager whose goal is to motivate and connect with their subordinates may choose to communicate orally through the channel of a face-to-face meeting. A manager who needs to communicate a serious issue to a specific subordinate may choose to use written communication through the channel of a letter or memo.
Types and Channels of Communication
There are three primary types of communication: oral, written, and nonverbal. These types of communication work together to form our experiences and interactions with others in both business and personal spaces. Understanding each type of communication can help you to better hone your communication skills and apply them to business communications in order to positively affect the outcome. Remember, each type of communication has its own place and purpose, none more important than another and all vital to effective communication. Channels of communication are the media used to convey the type of communication. The channels we use are dictated first by the type of communication being used and second by the purpose or intent of the message being communicated. In business, it’s important that the type of communication and the channel chosen are well-suited in order to ensure that the full meaning of a message is conveyed. Failure to communicate through the proper channel may mean that the communication loses part of its impact and thus fails to meet its intent. It’s important to note that if your site is targeting international audiences, you’ll need to present content in each language to best serve your users. As an example, BrandedBridgeLine’s Portuguese page is a trimmed down version of the main page, but offering the value proposition and key selling points in Brazilian Portuguese. The Portuguese version can be seen here.
- Types of Communication and Channels Within Business: New Charter University provides a very detailed and informative chapter on communication types and channels in the business world.
- Organizational Communication: This detailed look into and assessment of organizational communication can help you to understand the importance thereof and apply it in a business setting.
- Understanding Communication Channels: Using this information, you can gain a better understanding of different communication channels and how they can be employed.
- Understanding Your Communication Style (PDF): Taking a look at your communication style may provide some unique insight into the communication styles of others, ultimately helping you to communicate more effectively.
- Intrapersonal and Interpersonal Communications (PDF): Learn the difference between intra- and interpersonal communications and apply the new knowledge to your next business communication.
- Communication Skills in the Workplace: This academic document explains a bit about how business communication has changed and what we need to do to refine our communication skills.
- Oral Communication and Presentation: Learn to more effectively use oral communication and about the different styles of oral communication.
- Six Tips for Better Oral Communication: Apply these tips to your next business meeting; they may come in very helpful and improve your overall communication.
- Vocal vs. Nonverbal Communication (PDF): These slides can help you to better understand the differences between oral and nonverbal communication.
- Oral Communication and Presentations: These tips for the effective delivery of a presentation may help to advance your career.
- Types of Written Communication Used in Business: This writing resource can help you to better understand and apply methods of written communication in business.
- Tips for Effective Email Communication: Communicating effectively via email can be tricky. To help you make the most of your business emails, refer to this resource.
- Communication Etiquette for Business: Cornell College offers this guide, which includes information on letter formatting, email, fax, and phone etiquette.
- Business Document Formatting (PDF): Learn the basics of formatting different types of business documents.
- Nonverbal Communication Modes: What is nonverbal communication, and how is it used? Learn the answers to these questions and more through this resource.
- What Is Nonverbal Communication? Gain a better understanding of nonverbal communication and how it is used with the information provided on this page.
- Types of Nonverbal Communication: There are several types of nonverbal communication. Learn more about what these types are here.
- Nonverbal Communication: What is your nonverbal communication saying? Get a better understanding of nonverbal communication and how to leverage it.
- Six Ways to Improve Your Nonverbal Communication: Use these tips to hone your nonverbal skills and create more effective communication.
- Exploring Nonverbal Communication: Study nonverbal communication here, then test yourself with real-life examples.